la Madeleine claims mobile app boosted takeout business

Texas-based restaurant chain la Madeleine claims that its overall takeout business has increased 6 percent, driven by opening up new customer touch points for placing orders across online, social media, a call center and mobile.

Partnering with Exit41 for online and mobile ordering, la Madeleine’s iPhone app went live in Apple’s iTunes App Store in October. To date, the average check for food ordered via mobile is right around the same as online – about $24, which is a significant increase from the in-store average check, and also higher than the average order via the call center.

The New Social Order(ing): Monetizing Social Media Investments, Driving Customer Loyalty

Driving restaurant sales through online ordering and social media can yield positive results, but experts caution that it takes commitment to the task and a sharp focus on marketing the service for the investment to pay off.

Executives participating in the webinar titled, “The New Social Order(ing): Monetizing Social Media Investments Driving Customer Loyalty,” acknowledged that some successful operators are indeed reaping benefits in the form of increased sales and higher check averages.

View the Webinar | Read more

03.23.11

Social Media Not Just for Photos, Friends Anymore

Exit41 signed three new restaurant clients for its social ordering solution, which includes integrated online, mobile, Facebook and phone-in ordering applications for takeout, delivery and catering.

With Exit41′s social ordering solution, consumers can place food orders from the restaurant’s Facebook page and share and “Like” their favorite menu items within their social network, enabling the restaurant to grow online revenue, monetize social media investments and build loyal, more profitable customer relationships.

Read the full QSR Magazine article

03.2.11

Exit41 expands client roster; three new restaurants embrace Social Ordering solution as key growth inititive.

Bertucci’s Italian Restaurant, Sweetgreen and Le Pain Quotidien Partner with Exit41 to Monetize Social Media Efforts and Drive Online Sales via Facebook and Mobile

ANDOVER, MA , March 2, 2011 – Exit41, the leading provider of social ordering solutions for the restaurant industry, today announced it has signed three new restaurant clients for its social ordering solution, which includes integrated online, mobile, Facebook and phone-in ordering applications for takeout, delivery and catering.

Meet Kayla – Your “Ideal Customer”

We know that Kayla…

Orders the same soup and salad for lunch online every Friday
Just Tweeted about how much she loved your latest special
Placed her first order through your iPhone App this week
Is the proud Mayor of your Boston location on Foursquare
Just passed your “free dessert” promo to 20 Facebook friends
Influenced five of them to give it a try, too

With the “who, what, where, why, and how” about your customers…what would you do?

01.31.11

500 Million Reasons to Launch Online Ordering

Facebook now boasts 500 million active users. The average Facebook user clicks the Like button nine times, writes 25 comments, and becomes a fan of two pages each month, according to Mashable’s Facebook Factlook. The average user also has 130 friends on the site—giving their Likes a wide reach of influence among friends..

01.31.11

Not Your Average Online Ordering Vendor

At Exit41, we’re more than just an online ordering vendor. We are your strategic partner, committed to ensuring your Social Ordering success – from initial strategy and planning through the implementation and ongoing support for your Social Ordering solution.

Exit41 Names Chet Barnard as CEO

Barnard Accelerates Next Stage of Growth; Focus on Increasing Revenue, Brand Equity and Customer Loyalty for Exit41 Restaurant Clients with its “Social Ordering” Solution

ANDOVER, MA , January 18, 2011 – Exit41, the leading provider of Social Ordering solutions for the restaurant industry, today announced seasoned business executive Chet Barnard as its new CEO. Chet will lead Exit41’s next stage of market growth and leadership, with a focus on partnering with its restaurant clients to grow online revenue, monetize social media investments and build loyal customer relationships.

11.22.10

Restaurants using Facebook to drive online orders

A growing number of restaurant chains are using Facebook to drive sales by connecting fans on the social network to their online ordering systems.

A handful of those chains as well as independents are going a step further by adding “Like” icons to individual menu items on Facebook, which they say increases connections with customers and helps them know which items are most popular.

11.16.10

Wow Bao Turns Facebook into Point of Sale

Wow Bao, a Lettuce Entertain You Enterprises restaurant who is widely recognized throughout the industry for its innovative use of social media, saw a 10% increase in online order volume! within five weeks time.

Read the full press release!