Texas-based restaurant chain la Madeleine claims that its overall takeout business has increased 6 percent, driven by opening up new customer touch points for placing orders across online, social media, a call center and mobile.
Partnering with Exit41 for online and mobile ordering, la Madeleine’s iPhone app went live in Apple’s iTunes App Store in October. To date, the average check for food ordered via mobile is right around the same as online – about $24, which is a significant increase from the in-store average check, and also higher than the average order via the call center.